Designers

perezforteaStudio

Sergio Perez / Anna Roy

SERGIO PEREZ FORTEA

International Expert in Furniture Design and Strategy

Sergio Perez, Born in Valencia (Spain) in 1972, Sergio Pérez Fortea began his professional career after graduating in Industrial Design from EASD in Valencia and completing the Master's in Furniture Industry Technologies (AIDIMA) in 1997, as well as the Master's in Industrial Design & Design Direction, Visual Trends, and Interior Design at Domus Academy (Milan, Italy).

Since 1999, he has worked as a freelance designer for Spanish and international companies in the habitat sector and has participated as an expert for the international furniture sector in European Union projects.

He believes that design is a strategic factor for a company—innovation is the common thread that gives it its identity.

His commitment to continuous improvement has led him to use the best technologies for product development and to attend numerous international fairs to stay informed about the latest trends. From Valencia to Paris, Germany, Milan, Bologna, London, Stockholm, Shanghai, Guangzhou, Shenzhen, New York, and High Point, he has acquired extensive international professional experience.

Since 2020, he has been working in interior design, strategic direction, and developing new products for the habitat sector.

Spanish designer Santiago Sevillano, deeply influenced by sculptural art, is a versatile talent whose work spans indoor and outdoor residential furniture, office furniture, lighting, kitchenware, tableware, and textiles. He has designed products for brands such as Roberti Rattan and Skylinedesign. His industrial design studio is located near the Ciudad de las Artes y las Ciencias (City of Arts and Sciences) by Santiago Calatrava, adjacent to the Mediterranean Sea.

The studio collaborates with prestigious clients, including Italian brand Ghidini, German brand Asa Selection, and American brand Hampton Forge.

Hailing from Spain, Santiago Sevillano combines the passion of his Spanish cultural roots with a global perspective. He adapts to diverse design strategies across different environments, integrating cutting-edge technology and innovative concepts to achieve meaningful design solutions.

Joly Design is a design agency specialised in furnishings.

Founded in 1981 by Sylvain Joly, they made furniture their field of expertise.

Over a few decades, the agency has become a leading figure in Europe and Asia with over 12,000 models designed for the biggest manufacturers in the worlds. Ekornes, Kuka, Hima, Chateau d'Ax, Kler Mobilier de France (...) are some of the big international brands that work with them and appreciate their expertise. With minimalist design, often avant-garde, which is underpinned by a perfect understanding of manufacturing constraints.

Joly Design has the goal of creating attractive models, in the fashion of a craftsperson who, from design to prototype creation, would work with their customers to realise their projects. The objective? Enhance brands' identity whilst offering consumers the best products.

Each project is the story of a meeting of two groups. Designing a piece of furniture is wrought through the continuity of rich dialogue with customer and, within the agency, between the designers and the marketing team. Throughout the creative process, healthy competition is a driving force. Designers work on each project with their own sensibilities, experience and personality. Their creations are a touch of their soul, the essence of French elegance and way of life, which is distinguished by the dialogue between lightness of spaces and bold shapes.

It is a workshop that committed to furniture design and interior design fields. 

With experienced designer team, we participate in plenty of space design projects for show flat and sales office for well known property developers. 

We collaborate with outdoor furniture brands and manufacturers, to design and develop a number of successful outdoor furniture collections. 

Our design works have been exhibited at international well-known furniture exhibitions, such as Maison & Objet France, CIFF China, HDExpo / ICFF USA, Spoga Germany, IFFS Singapore, etc.. And published in ELLE, IDEAT, Marie Claire and other well-known magazines. They also awarded the Cottontree Prize – China Original Products Design Awards, Pinnacle Awards Asia-Pacific.